The BA (Hons) Digital Media, Public Relations and Advertising pathway (previously BA Public Relations and Advertising) is a unique course, built on a decade of teaching promotional communications together with its supporting theory, and its relationship with print and broadcast media, digital platforms and social media. Our approach combines exploration of the latest and best professional practice with academic excellence.
Our students learnt through a broad mix of lectures, group and individual tutorials, critical reviews, workshops, debates, presentations and scenario simulations.
The Final Project is the sum of 3 years of study applied to solve a real life situation. Our graduating students are prepared to walk into jobs at leading Public Relations and Advertising agencies around the world.